Our company story: Fred the Baker Baking Company has a rich history that dates back to the first bakeries on Drury Lane. The company was founded by Fred Baker Man, the brother of the famous Muffin Man. After a heated disagreement with his brother over whether their muffin shop should expand to offer more variety, Fred decided to strike out on his own and start his own bakery. Fred was determined to offer a wider range of baked goods and believed that there was more to baking than just muffins. He dropped his last name and became known as Fred the Baker. His new donut shop on Drury Lane quickly became a sensation, attracting customers from far and wide who were eager to try this new delicacy. As the donut shop grew in popularity, it paved the way for other baked goods to be introduced and enjoyed by the masses. However, despite their success, Fred and his brother never fully reconciled their differences. After their passing, their children took over the family businesses and eventually merged them into one company: Fred the Baker Baking Company. Today, this unrivaled baking company brings joy to billions of people around the world by leveraging the power of the internet to share their delicious baked goods.